Dirty Pop — inspired by the “dirty soda” trend that took off in the West, we gave this beloved drink a Midwest twist to drive excitement and boost café sales. From logo development and signature drink creation to photo direction and social launch, the campaign captured attention fast. Within the first month, Dirty Pop saw a surge in popularity and a steady rise in sales.
Fresh Monthly Recipes — created to encourage customers to explore new dishes made with budget-friendly ingredients. Each month features a recipe inspired by the season, paired with an in-store flyer offering step-by-step instructions. After the month ends, recipes remain available online, complemented by original photos and videos that showcase each dish.
Café 313 — originally seen as a space that felt lackluster and mainly visited for the convenience of grabbing a quick coffee while shopping, Café 313 has since transformed into a hub for community events. With new weekday specials driving sales, local snacks from Village Hand Pies, and the addition of Dirty Pop drinks, the café has become a go-to spot for people to connect and enjoy something new.
